Sam Kroonenburg's Cuttable raises $20m Series A
Melbourne-based adtech startup Cuttable raised $20 million in Series A funding led by Airtree Ventures.
Australian adtech company Cuttable has secured $20 million in Series A funding to expand its AI platform for e-commerce brands. The round was led by Airtree Ventures and supported by earlier investors Square Peg, Rampersand, and Glitch Capital.
The platform helps brands optimize ads on Meta and TikTok by analysing past campaign results and automatically suggesting what to run next. Founder Sam Kroonenburg, who previously founded and sold A Cloud Guru, said the platform teaches ads to learn from each campaign.
Cuttable already works with over 440 brands including Lululemon, Cotton On, and Kathmandu across Australia, New Zealand, the US, and Europe. The funding will expand teams in Melbourne, New York, and San Francisco.
- $20 million
- Series A raised
- Over 440
- Ecommerce brands served
- Airtree Ventures
- Lead investor
Why it mattersMost ad teams restart strategy from scratch after each campaign. Cuttable learns from past results, which could save brands time and money.
AustraliaThis Melbourne company is scaling globally, showing Australian tech can compete at the highest level and create jobs across multiple countries.
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