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Instagram tests 90-minute videos as YouTube alternative
Instagram announced 90-minute videos on October 26, now testing in Brazil and the US.
Meta announced the new feature on October 26. Instagram is testing 90-minute horizontal videos in Brazil and the United States.
Creators can link up to eight short reels to longer videos. Australian businesses see a chance to share long videos without sending viewers to YouTube.
The activewear brand LSKD is getting ready to reuse its YouTube videos on Instagram. Instagram hasn't started a payment system for creators, unlike YouTube.
The Australian launch date remains unconfirmed.
- 90 minutes
- Video length
- October 26
- Announcement date
- Brazil and United States
- Testing countries
- About 7
- LSKD Instagram channels
Why it mattersWhen available in Australia, the feature could help brands keep viewers on Instagram rather than YouTube.
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