Chery blends Ford Bronco's height with Tesla's silent drive in new SUV
Chery's iCaur SUV combines a Ford Bronco's high driving position with Tesla's quiet electric driving.
Chery Automobile's Dr Su Jun oversees design for the brand. A Ford Bronco and a Tesla Model S shaped the iCaur SUV concept.
Dr Su Jun loved the Bronco's high seating position for better views while driving. He also appreciated the Tesla's quiet, smooth electric experience.
His goal was to "combine these two kinds of things together" in one vehicle. The design team was also influenced by the simplicity and restraint of Apple and Muji products.
The iCaur V25, a mid-size electric SUV, arrives in Australia in early 2027. A larger V27 model will follow.
Several boxy, electric SUVs from Chinese makers are heading to Australia to compete for buyers seeking fresh options.
- early 2027
- iCaur V25 launch timing
- Apple and Muji products for simplicity
- Design influences
- Founded Smartmi Technology in 2014
- Dr Su Jun's previous role
- early 2024
- Chery team joined
Why it mattersChinese carmakers are bringing new design ideas to the global electric-vehicle market. They combine SUV space and visibility with quiet, smooth electric driving.
AustraliaAustralians shopping for electric SUVs will have a new option from Chinese maker Chery arriving in early 2027 with boxier styling and emphasis on high, commanding driving position.
✓ Claims checked against the source and corrected before publish. checked 2 h ago
