Four Indian Australian fashion brands launch at Melbourne Fashion Week
Four women-led Indian Australian fashion businesses showed their designs at Melbourne Fashion Week. It was the first time. The event sold out.
Four women-led Indian Australian fashion businesses showed their work at Melbourne Fashion Week. Punar, Biba Australia, Paaro Couture and Kulture by K were featured in the first Indian Edit.
The founders are Priya Ravindra, Meetali Jain, Ayushi Dixit and Amarjeet Kaur Sharma. These businesses challenge the idea that Indian clothing belongs only at weddings and festivals.
Jain opened a store at Westfield Fountain Gate this year. She is making Indian fabrics part of everyday fashion.
Sharma gets traditional Banarasi brocade silk and hand-embroidered fabrics from Indian artisans. Ravindra's Punar gives discarded textiles a second life.
The items are tote bags, tea towels and home goods. The event was run together by Shaadis And More and the Asian Australian Alliance.
Why it mattersIndian Australian entrepreneurs are building commercial brands. They blend cultural heritage with modern Australian retail, opening doors for other migrant entrepreneurs.
AustraliaIndian Australian small businesses are gaining mainstream retail platforms in major cities, introducing Indian design to broader audiences and creating jobs in Australia's fashion sector.
✓ Claims checked against the source and corrected before publish. checked 1 h ago
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