One in four passengers return to True North's Kimberley cruises
One in four True North cruise passengers return; the most frequent passenger has sailed 62 times.
True North is a 36-passenger adventure cruise that sails along Western Australia's Kimberley coast for about $21,000 per week, landing on remote beaches, flying guests over reefs by helicopter, and reaching waterfalls that larger ships cannot access.
One in four passengers return; 1,800 people have sailed four or more times, and the most devoted passenger has completed 62 cruises and will turn 90 next year. Passenger Lyn McLeod, 76 and retired, has done five cruises: "We just didn't go anywhere else.
We were completely happy to forgo holidays in between just to save up and get back on a True North ship." She skipped other holidays to afford repeated trips.
- 36 people
- Passenger capacity
- $20,500 to $21,000
- Weekly cost
- One in four
- Return passenger rate
- 1,800 people
- Repeat passengers with 4+ cruises
Why it mattersReveals extreme brand loyalty and willingness to spend heavily on singular, curated experiences over variety.
AustraliaWA tourism success: True North operates from Broome and attracts wealthy repeat Australian visitors who view the cruise as worth any cost.
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