Stella McCartney calls out the celebrity pay-to-show model at Paris Fashion Week
Stella McCartney thanked Jennifer Lopez for attending her catwalk show without payment. She criticized fashion houses for paying celebrities to appear.
Stella McCartney showed her Spring-Summer 2027 collection at Paris Fashion Week. McCartney praised Jennifer Lopez for attending without payment.
McCartney said paying celebrities to show up is wasteful. Some major brands like Dior and Chanel have celebrity spokespeople.
Others pay for one-time appearances to create social media posts. McCartney takes a different path.
She works with people who truly support her brand. The designer also criticized large fashion groups like LVMH and Kering.
They do not invest enough in sustainable materials, she said. Their large profits should fund the shift away from plastic and animal products.
- Spring-Summer 2027
- Collection shown
- LVMH, Kering
- Fashion groups criticized
- Dior, Chanel
- Brands with ambassadors
Why it mattersThis shows a designer choosing real endorsement over paid support. It raises questions about how luxury brands build trust in the digital age.
AustraliaStella McCartney is sold in Australian retailers and influences Australian fashion choices; her stance on sustainable materials and authentic endorsement reflects growing consumer expectations about ethical fashion.
✓ Claims checked against the source. checked 1 h ago
Open this story in InSnip →
