Converse pulls shoes after critics compare ad to KKK imagery
Converse pulled an ad for its Chuck 70 trainer after users compared it to KKK imagery.
The Nike-owned footwear company apologised and pulled an advertisement that drew criticism for resembling KKK imagery. The photo showed a model under a star-shaped spotlight in a white skirt holding black sneakers.
Critics said the pointed white shape looked like a KKK hood. Critics compared the dangling shoes to a lynching victim.
Converse said in a statement: "We're sorry. We understand why this image is deeply upsetting and recognise that we got this wrong."
The campaign promoted the Chuck 70 X trainer, launched globally on 27 August. The brand is working to remove the image from everywhere it appeared.
- Karina from Aespa
- Model
- Chuck 70 X trainer
- Product
- August 27
- Launch date
- Nike
- Parent company
Why it mattersMajor brands face rapid social media backlash for insensitive imagery. Companies must review campaign materials carefully to avoid accidentally invoking racist symbols.
AustraliaNo direct Australian effect yet, but the incident affects the global brand perception of Converse among Australian customers and reflects global awareness of racist imagery.
✓ Claims checked against the source. checked 4 d ago
