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File image: Australian city pedestrian mall with shoppers, trees, and urban buildings overhead.
✓ The Guardian AustraliaCulture & Curiosity

Australian influencers use street interviews to humiliate people for clicks

Influencers associated with anti-abortion and anti-immigration groups are filming street interviews to anger or embarrass people. The legal status is unclear. Consent rules are not consistent.

Some influencers from anti-abortion and anti-immigration groups are stopping Australians on the street and filming them for videos posted online. The format, called 'rage-baiting', deliberately provokes people.

The aim is to cause anger and boost clicks. One woman walking through Adelaide's Rundle Mall was ambushed by a Bird Flip activist.

The activist bombarded her with rapid-fire questions. Emma Carson later realized she was being filmed.

Experts say the ethics are concerning. The people filmed have no control once videos are posted.

Media lecturer Dr Lisa Harrison says influencers profit through advertising, endorsements, and fundraising. They often jump on controversial topics.

Privacy researcher David Vaile warns the practice risks violating surveillance, privacy, defamation, stalking and harassment laws. The eSafety Commissioner raised growing concerns last year.

The interviews appeared to just humiliate people. However, complaints often end up in a 'black hole'.

Laws are weakly enforced.

Rundle Mall Adelaide
Location of ambush
Bird Flip with 6 content creators
Organisation
Gish gallop rapid-fire questions
Tactic used

Why it mattersStreet ambush interviews can humiliate ordinary people who have no consent or legal recourse. Yet influencers profit from their distress.

AustraliaAustralians may be filmed and posted online without warning or clear legal protection, with murky rules on consent and defamation.

✓ Claims checked against the source. checked 3 h ago

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