Craig Hutchison's stable swells with four major AFL coaches under one manager
Fremantle coach Justin Longmuir has hired manager Liam Pickering. This expands Hutchison's Bravo Management. It now represents four senior AFL coaches.
Pickering now manages Longmuir. Pickering also manages Mitchell, Scott and Longmire.
Hutchison owns SEN radio and personally manages Mitchell as well. Journalist Caroline Wilson raised concerns on The Agenda Setters.
The concerns were about Hutchison building a "monopoly" on coach representation. Longmuir said the move was not only about securing a new contract.
He said managers handle many different things for senior coaches.
- Longmuir, Mitchell, Scott, Longmire
- Coaches represented
- Bravo Management
- Management firm
- SEN radio, personally manages Mitchell
- Hutchison ownership
Why it mattersCoach representation is becoming more concentrated under one person and organisation. This raises questions about conflicts of interest and influence in AFL coaching decisions.
AustraliaAs major Australian football teams navigate contract renewals and coaching changes, the outsized influence of a single manager over multiple top coaches could shape the sport's leadership landscape.
✓ Claims checked against the source. checked 9 d ago
