✓ ConversationPower & Policy

National's 92 male-only ads expose Meta's invisible political targeting

Political parties set broad audiences for Meta ads. Meta's algorithm then takes control. It learns who engages and narrows who sees each ad. This sometimes sends ads mainly to one type of person. It happens by itself, not because the party chose it.

Why it mattersVoters see different political messages based on algorithms only Meta controls. These algorithms are hidden from the public. Election fairness depends on knowing how ads really reach people.

AustraliaNo direct Australian effect yet, but Australian political advertisers use Meta's same systems and face identical algorithmic targeting with no visibility into final audiences.

✓ Claims checked against the source and corrected before publish. checked 9 h ago