July luggage rewards customers with new points program
July's Frequent Flyers program earns one point per dollar spent, with higher tiers offering multipliers and perks.
July, the Australian luggage brand, has launched its Frequent Flyers loyalty program ahead of the Christmas shopping season. Customers earn one point for every dollar spent and can redeem points across July's range of luggage, bags and accessories.
Higher membership tiers unlock points multipliers, VIP service and free express shipping. The company is banking on repeat purchases and gifting to drive growth, even as cost-of-living pressures squeeze households.
Co-founder Athan Didaskalou said the challenge is encouraging customers to return when they might only need a new suitcase every few years. July is also expanding its physical retail network, which now includes 15 Australian stores and a new Melbourne flagship.
- 1 point per dollar
- Points earning rate
- 15
- Australian stores
- 30 minutes
- Average time in store
- 2022 Smart50 winner
- SmartCompany award
Why it mattersLoyalty programs reward customers who might otherwise buy elsewhere, making repeat purchases more attractive during tight financial times.
AustraliaAustralian luggage buyers can now earn rewards on purchases they plan to make anyway, and support a homegrown brand expanding its stores across the country.
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