Woolworths' viral $10 handbag resells for $85 on eBay
Woolworths' novelty hot roast chicken handbag sold out at $10 and is now listed on eBay for up to $85.
The thermal insulated bag arrived in Woolworths stores on October 14, styled to look like the packaging of the supermarket's $13 hot roast chickens. The bag sold out almost instantly.
Now the same bag appears on eBay and Facebook Marketplace for up to $85, a 750 per cent markup on the original price. The bag is fully functional, with a sturdy handle, detachable strap, and insulation that works as a lunch bag.
Woolworths says more stock will arrive in stores next week. Australians have nicknamed hot roast chickens "bachelor's handbags" for years because they're quick, protein-rich meals.
The phrase won Macquarie Dictionary's People's Choice Word of the Year in 2022.
- $10
- Original price
- Up to $85
- Resale price on eBay
- 750 per cent
- Markup percentage
- 20 million
- Woolworths annual hot roast chicken
Why it mattersThe resale frenzy shows how viral novelty items create instant secondary markets where buyers flip products for profit.
AustraliaAustralians shopping at Woolworths can grab the handbag when new stock lands next week at the $10 original price, avoiding the eBay markup.
✓ Claims checked against the source. checked 4 h ago
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