Big W and Target offer one-hour delivery through food apps to beat Amazon
Big W and Target have added thousands of products to DoorDash and Uber Eats. They offer one-hour delivery to beat Amazon.
Big W launched more than 35,000 items across 156 DoorDash stores. Target added more than 25,000 products to Uber Eats.
Big W and Target promise delivery in as little as one hour from participating locations. Amazon can only deliver eligible products in five hours to Sydney and Melbourne.
The shift uses something Amazon lacks: physical stores close to customers. For urgent purchases, speed decides the sale.
Think of a forgotten birthday gift, or something needed before guests arrive. Big W and Target already had fast delivery.
But listing on DoorDash and Uber Eats puts them where shoppers go when they need something fast. Amazon holds about 9% of Australia's online sales.
These moves could chip away at that advantage.
- 35,000+ across 156 stores
- Big W items on DoorDash
- 25,000+
- Target items on Uber Eats
- 5 hours
- Amazon's delivery time Sydney/Melbourne
- 9%
- Amazon's share of Australian online
Why it mattersSpeed is now the main battleground in online shopping. Australian retailers just found a way to beat Amazon's delivery times using apps people already use.
AustraliaAustralian shoppers gain faster access to household goods, clothes and toys through apps they already have. Big W and Target could capture urgent purchases that would have gone to Amazon or not happened at all.
✓ Claims checked against the source. checked 2 h ago
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