Redfoo revives the shuffle in new Uber Eats campaign with Troye Sivan
Redfoo stars in a new Uber Eats campaign. He recreates the viral shuffle dance from Party Rock Anthem. Troye Sivan joins him.
Redfoo brought back the famous shuffle dance for a new Uber Eats ad set in 2013. Redfoo stars with Australian pop singer Troye Sivan, who plays a confused checkout operator.
The ad looks back at the time before delivery apps existed. Sivan holds a cabbage and asks for a price check while shoppers move with Redfoo in a flash mob.
Redfoo told news.com.au the shuffle dance started in Australia. It came from Melbourne's underground rave scene.
It blends the Charleston, Running Man, and a T-step move. The LMFAO frontman stopped performing with his nephew Sky Blu in 2012 after hits like Party Rock Anthem and Sexy and I Know It.
He later judged X Factor and tried to qualify for the US Open tennis as a wild card.
- Melbourne underground rave scene
- Dance origin
- Charleston, Running Man, T-step
- Dance components
- 2012
- LMFAO split year
- 2013
- Ad setting year
Why it mattersThe ad appeals to millennial and Gen-X nostalgia for early 2010s pop culture. It makes Uber Eats relevant to audiences who remember the original viral craze.
AustraliaThe campaign targets Australian audiences familiar with the Melbourne shuffle's underground origins and the peak of Party Rock Anthem's global dominance.
✓ Claims checked against the source. checked 10 d ago
