Nearly a million Australians visited Japan in one year as tourism soars
Australians took 992,550 trips to Japan in 2025-26 alone. The country attracts a record 42 million overseas visitors.
Japan's tourism boom shows no sign of slowing. International visitor numbers more than doubled over the past decade.
They went from almost 20 million in 2015 to a record 42 million in 2025. Australians alone made nearly one million trips to Japan in 2025-26.
They came for the country's culture, clean cities, world-class transport and food. They also visit for arts and pop-culture scenes.
The Japanese government is targeting 60 million international visitors by 2030. Japan offers something for everyone.
Ancient temples stand next to cutting-edge technology. Quiet meditation shares space with busy cities.
Strict tradition thrives alongside subcultures.
- 992,550
- Australian trips to Japan
- 42 million
- International visitors to Japan in 2025
- Almost 20 million
- Visitors in 2015
- 60 million
- Government target by 2030
Why it mattersJapan has become the top choice for Australian travellers. This is changing regional tourism and boosting the Japanese economy.
AustraliaNearly one million Australians spent money in Japan last year alone, making it a major draw for Australian travellers and boosting competition for holiday destinations in Asia.
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