Progressive groups shift tactics, urging campaigns to focus on economic issues over attacks on Hanson
GetUp and unions are coaching campaigners to avoid personal attacks on Pauline Hanson. They want focus on economic concerns instead.
Progressive groups including GetUp and the Trades Hall Council told campaigners to stop personally attacking Pauline Hanson and not to link her to Donald Trump. The strategic shift came after the Farrer byelection.
Personal attack ads had little impact there. One Nation won comfortably anyway.
New research shows personal attacks on Hanson push voters toward her. Voters see her as an outsider under fire from the establishment.
Campaigners are now trained to talk one-on-one with voters. They acknowledge voters' real worries about money and jobs.
GetUp said leading with attacks on her billionaire backer Gina Rinehart also backfires. But it can work if voters bring it up themselves.
The change applies to the Victorian election campaign starting in November.
- GetUp and Trades Hall Council
- Organisations leading change
- November
- Election timing
- Redbridge
- Research firm used
- Farrer
- Byelection reference
Why it mattersCampaign strategy shapes how voters see candidates and parties. Research-based shifts show what actually moves people's votes.
AustraliaThis affects Victorian voters before the November election and shows how One Nation's rise is forcing progressive groups to rethink their approach.
✓ Claims checked against the source. checked 12 d ago
