Spudbar rebrand drives 30% growth and plans to double store network
Spudbar reports strong sales growth after a rebrand including new recipes, store refurbishments and fresh leadership, with plans to double its footprint.
Spudbar's rebrand is paying off. Early results are "incredibly encouraging", with some stores achieving 30% year-on-year sales growth.
Seventeen of its 20 stores are growing. The overhaul included new ingredients, refitted stores, loaded hot chips, and grab-and-go options.
Managing director Andrew Mitchell says the changes attracted new customers and brought back old ones. The franchise is recruiting partners for Melbourne's west with plans to double stores in two years.
The rebrand took two years, with product improvement coming before the visual redesign.
- 30% year-on-year
- Sales growth at top stores
- 17 of 20
- Growing stores
- Double footprint in two years
- Store expansion target
- Andrew Mitchell
- Managing Director
Why it mattersSpudbar's success shows how franchise businesses can revive and grow by investing in product quality and store standards, not just marketing.
AustraliaAustralian franchise owners and jobseekers may see more Spudbar employment and expansion opportunities as the chain rolls out new locations across the country.
✓ Claims checked against the source. checked 4 h ago
