Riverside mum's pink bake shed sold out within four hours
Emma Swirsky baked three times her first weekend's amount, and the line reached the road by 7.40am.
Last Saturday, Emma Swirsky baked three times her first weekend's amount. Emma Swirsky's stock sold out within four hours of her 8am start.
Some customers drove up from Hobart just for the shed. The line reached from the shed door to the road by 7.40am.
Emma Swirsky, a mother of two in Riverside, used to work as a lawyer. She says the shed fits family life far better than law did.
Before opening, she built a following by sharing the shed's construction on social media. In four weeks she gained about 4000 Facebook followers and about 3500 on Instagram.
The next Bake Shed opens at 8am on October 17 at 41 Ridgeview Crescent.
- Four
- Weekends open so far
- 7.40am
- Queue reached the road
- About 4000 in four weeks
- Facebook followers gained
- About 1300
- TikTok followers so far
Why it mattersIt shows how a small home business can grow fast through social media and a loyal local crowd.
AustraliaLocals can buy from the shed on October 17, but recent weekends have meant hour-long queues.
✓ Claims checked against the source. checked 3 h ago
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