Gelato Messina opens soft serve and art shop on Lower East Side
Australian gelato brand Gelato Messina opened Softville, a soft serve and art store on New York's Lower East Side, on October 1.
The store is 2,500 square feet. The store is on Orchard Street in the Lower East Side.
Softville is a 50-50 partnership with Studio Jeremyville, a long-time creative partner. The soft serve is made fresh using milk from Hudson Valley in New York.
The menu has five signature sundaes. One is a pavlova with mango and yoghurt soft serve.
Another is Dulce con Churros, a Messina favourite. The store also has art installations, exhibitions, and drawing clubs.
This is Gelato Messina's first US location. The company spent six or seven years planning it.
- 2,500 square feet
- Store size
- Orchard Street, Lower East Side, New York
- Location
- October 1
- Opening date
Why it mattersGelato Messina's New York launch shows growing interest in Australian brands entering major US markets, opening opportunities for international expansion.
AustraliaGelato Messina's New York debut raises Australia's profile in US hospitality and culture, potentially opening doors for Australian brands and hospitality workers in Manhattan.
✓ Claims checked against the source and corrected before publish. checked 1 h ago
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