Baywatch reboot arrives January 2027 on Fox and Sky with new cast
Baywatch reboot launches January 2027 with Stan in Australia.
Fremantle is launching a Baywatch reboot in January 2027 on Fox and Sky, with Stephen Amell, Jessica Belkin, and Shay Mitchell as lifeguards. The show has secured major deals: Stan in Australia, Prime Video across seven territories, and Sky in the UK and Ireland.
Fremantle says it delivers high-stakes rescues, drama, and beachside action. The company is betting on familiar IP and star power to attract buyers.
When existing IP appears in the world's top 100 most-watched shows, it makes up 40 to 50 percent, even though only 12 to 14 percent of new series each year are based on existing IP. The reboot follows Fremantle's success with Sullivan's Crossing, which became top-rated in multiple countries and topped Netflix viewership in the US.
- January 2027
- Launch date
- 40 to 50 percent
- IP dominance in top shows
Why it mattersThe reboot signals how media companies are doubling down on nostalgic, recognisable brands to cut through marketing noise when broadcaster budgets are shrinking.
AustraliaAustralians watching Stan will have access to the new Baywatch series alongside other Fremantle-backed shows when it launches in early 2027.
✓ Claims checked against the source and corrected before publish. checked 2 h ago
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