Australian perfume brand goes global after 10 years of rejection
Dimitri Weber started Goldfield & Banks in 2016 with $30,000 and Australian botanicals; now the brand sells in over 70 countries.
Dimitri Weber moved from Paris to Sydney in 2016 and launched his first fragrance, Pacific Rock Moss, from a friend's apartment in Point Piper. Pacific Rock Moss was an aquatic scent built around Australian coastal moss, blending local botanicals with French perfumery.
When Weber approached Australia's biggest retailers, every one rejected the idea; one distributor told him no one would buy an Australian perfume. Undeterred, Weber looked overseas.
Barneys New York became his first stockist, followed by Harrods, Harvey Nichols and Printemps in Paris. Today Goldfield & Banks sells in more than 70 countries across 19 fragrances.
David Jones eventually stocked the brand, though only on consignment. This November, Weber opens his first standalone Sydney boutique, marking the brand's 10th anniversary.
- $30,000
- Starting capital
- 70+ countries, 19 fragrances
- Global reach
- Barneys New York
- First stockist
- Point Piper apartment, 2016
- Launch location
Why it mattersThe brand's success shows that Australian luxury goods can compete globally even when local retailers doubt their appeal.
AustraliaAn Australian fragrance house is now stocked in London, Paris and New York, proving Australian design and ingredients can lead global luxury markets.
✓ Claims checked against the source. checked 8 d ago
