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Sweeping rows of colourful tulips , white, yellow, red, and purple , fill the foreground of an outdoor flower exhibition, with trees and a pavilion visible in the background.

Floriade fee changes leave stallholders reconsidering return

Floriade changed from flat vendor fees to commission-based charges, doubling organiser revenue while costs squeeze stallholders.

The flower festival's revenue from vendors jumped from $197,780.91 in 2024 to $402,179.89 in 2025 after switching from fixed pitch charges to taking a cut of each stall's sales. Stallholders report declining profits despite overall venue attendance up 10.4% and vendor gross revenue up 27.8%.

Yahya Salah has sold at Floriade for 20 years. Rising costs mean he cannot pass them to price-conscious customers and sees profit shrink each year.

Several vendors said they would decide on returning next year based on how the final week trades and whether organisers adjust their fee model.

$197,780.91
Organiser revenue 2024
$402,179.89
Organiser revenue 2025
27.8%
Vendor gross revenue growth
20 years
Salah's years at festival

Why it mattersFloriade depends on stallholders; if they leave, the festival's vendor diversity and appeal decline.

AustraliaCanberra's flagship spring event is at risk of losing traders who have operated there for decades.

✓ Claims checked against the source and corrected before publish. checked 3 h ago

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