Turkish Airlines becomes Liverpool's shirt sponsor at more than £60m yearly
Turkish Airlines will sponsor Liverpool's shirts from 2027 in a five-year deal worth more than £60m yearly.
Liverpool announced a new main shirt sponsor in Turkish Airlines from the 2027-28 season, replacing Standard Chartered after 17 years. The five-year deal is worth more than £300m total, making it the club's biggest revenue arrangement.
Turkish Airlines' logo will appear on men's, women's and academy match shirts. Standard Chartered's £50m annual deal ends this year.
Liverpool believes the Turkish Airlines agreement is the most lucrative shirt deal in Premier League history. Manchester United claims a similar value with Snapdragon.
The deal reflects Liverpool's record revenues of £703m in the year to May 2025.
- More than £60m per year
- Annual value
- More than £300m over five years
- Total deal value
- 2027-28 season
- Deal start
- 17-year partnership at £50m annually
- Replaces Standard Chartered
Why it mattersSponsorship deals drive club finances. This deal sets a benchmark for commercial value at elite football level.
AustraliaNo direct Australian effect, though Australian football fans following Liverpool will see the new sponsor branding from next season.
✓ Claims checked against the source and corrected before publish. checked 13 d ago
