Australians are ordering bigger beers twice as fast as smaller pints
Large beer servings are growing 10% yearly while smaller servings grow just 5%, a trend researchers call boozeflation.
Australians are increasingly ditching schooners for pints and jugs at the pub, with large beer servings growing at twice the rate of smaller pours. Data from Square covering thousands of Australian bars from June 2024 to May 2025 found large servings jumped 10% year-on-year compared to 5% growth for measures under a pint.
Smaller servings still dominate overall, almost 4.6 million small pours versus 2.35 million large ones, but the gap is shrinking. Experts suspect Australians are chasing better value by buying in bulk, and that jugs make it easier to share and avoid extra bar trips.
The trend has been dubbed boozeflation. Interestingly, sober-curious habits remain niche: low and no-alcohol drinks made up just 0.61% of transactions.
Mondays and Wednesdays showed the fastest growth, suggesting midweek pub visits are also climbing.
- 10 per cent
- Large servings year-on-year growth
- 5 per cent
- Small servings year-on-year growth
- 4.6 million
- Small pours sold
- 2.35 million
- Large pours sold
Why it mattersShows Australians' pub culture is resilient even as cost-of-living pressures bite, with customers shifting behaviour to maximise value rather than cut back.
AustraliaReflects how Australian pub-goers are adapting spending habits; signals strength of local hospitality sector despite economic headwinds.
✓ Claims checked against the source and corrected before publish. checked 2 h ago
