Apple TV 4K with faster chip and Siri mics arrives at $299
Apple's new TV 4K has a 50% faster A19 processor, built-in Siri microphones, and costs $299.
Apple announced the Apple TV 4K (fourth generation) coming in November for $299. The device includes an updated A19 chip that Apple claims is 50% faster than the older A15 processor, with twice the graphics power.
Three far-field microphones let you speak to Siri without holding the remote. The box retains 128GB of storage and supports Dolby Atmos, Dolby Vision, and HDR10 Plus.
At $299, it is the most expensive premium streaming box on the market. It costs $200 more than the Roku Ultra and more than the Google TV.
You can also pair it with HomePod Mini 2 to build a four-speaker surround sound system.
- $299
- Price
- 50% faster than A15
- Processor speed gain
- $200 more
- Price vs Roku Ultra
- November 13
- Release date
Why it mattersIf you're buying a premium streamer, Apple's price is now significantly higher than any rival, making the choice between ecosystem loyalty and cost more acute.
AustraliaAustralian buyers looking at premium streaming devices now pay $200 more for Apple's option than for Roku, pushing the cost of premium home entertainment higher.
✓ Claims checked against the source and corrected before publish. checked 2 h ago
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