Sydney Sweeney's sexualized Novig ad sparks backlash from sports workers
Sydney Sweeney faces criticism for a sexualized ad promoting the Novig sports trading platform. Viewers called it inappropriate.
Sydney Sweeney faces backlash for a sexualized ad for Novig. Novig is the only sports prediction market with a 21-plus age requirement.
Sweeney starred in the campaign and became a strategic partner and equity holder. Critics on social media and TikTok said the ad was inappropriate.
They pointed out it airs on TV where children watch it. One sports industry worker said the sexualization hurts women's standing in a male-dominated field.
She worried it would discourage younger women from sports careers. Others questioned why an age-restricted app needed such extreme marketing.
Sweeney responded by saying the campaign was meant to be fun and playful. She said it focused attention on sports.
The controversy echoes a backlash against her American Eagle ad more than a year ago.
- 21 plus
- Novig age requirement
- Strategic partner and equity holder
- Her role
- American Eagle ad, more than a year ago
- Prior controversy
Why it mattersThe ad controversy highlights tensions over how women are shown in sports marketing. It raises questions about advertising rules for age-restricted platforms.
AustraliaNo direct impact on Australian regulations, though Australian audiences and sports industry workers are following the debate on social media.
✓ Claims checked against the source. checked 12 d ago
