Yo-Chi draws 100-person queues as young Australians choose fro-yo over pubs
Yo-Chi frozen yogurt has grown to 80 stores with queues often over 100 as younger consumers prefer it to bars.
On Friday nights, queues snake down suburban streets for Yo-Chi. Young people wait about 30 minutes for frozen yogurt instead of heading to pubs.
The chain has grown from just four stores to 80 across Australia in recent years. It opened 20 new stores in the past year alone and is expanding globally to Dallas, London, and Bangkok.
Gen Z and Gen Alpha make up most customers, paying $11 to $15 for a self-serve yogurt experience. Oliver Allis's parents founded Boost Juice.
His family took over the chain in 2020. He says Yo-Chi works because it offers affordable health-focused treats and genuine social space.
Young Australians increasingly choose sober socialising. Health concerns and cost-of-living pressures drive this shift.
Yo-Chi's late-night venues provide a meeting place cheaper than bar crawls.
- 80
- Stores across Australia
- 20
- New stores opened in past 12 months
- 100+ people, 30 minute wait
- Average queue length on Friday nights
- $11-$15
- Price per serving
Why it mattersConsumer behaviour is shifting away from alcohol-centred nights out. Businesses that offer affordable social spaces are capturing that demand.
AustraliaAustralian Gen Z and younger customers have a new social hub that costs less than pubs and aligns with sober lifestyle trends.
✓ Claims checked against the source and corrected before publish. checked 1 h ago
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