Coles' curved basket design goes viral with shoppers
Coles rolled out a curved basket that sits on the hip without strain. A shopper's viral TikTok post called it genius.
Coles has rolled out a new black shopping basket with curved sides. The basket sits more comfortably on a customer's hip.
The shape lets shoppers tuck it under their arm like a handbag. The curved design frees up their hands.
Customer Jordan Dixon posted on TikTok that the design has improved his life. He called it genius.
He said it's strange the design took decades to arrive. Coles says the basket holds more and is better for your body when shopping for small trips.
The curved design is only at Coles Local metro stores. Shoppers visit these stores more often for quick trips.
The rollout reflects changing shopping behaviour. A third of Australian shoppers now visit supermarkets more than once a week.
They use smaller baskets instead of one big weekly shop.
- Jordan Dixon, Melbourne
- Customer response
- curved sides for hip comfort
- Design feature
- 1 in 3
- Australian shoppers visiting
- Coles Local metro stores only
- Availability
Why it mattersFor regular shoppers, a more comfortable basket reduces arm and hip strain during grocery runs, making the chore a little easier.
AustraliaThe basket design is rolling out at Coles Local stores across Australia, changing how regular shoppers experience their frequent smaller trips.
✓ Claims checked against the source and corrected before publish. checked 14 h ago
