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Nighttime street view of illuminated digital billboard displaying lung cancer screening advertisement
✓ Acm BordermailPower & Policy

Albury approves digital billboards despite war memorial concerns

Albury councillors approved two digital billboard signs. Staff warned the signs would diminish views of the city's heritage war memorial.

One electronic sign is 8.08 metres tall. It will sit atop Pakstat office supplies on Kiewa Street opposite a primary school.

It costs $104,500. The second sign is at Five Ways.

It is eight metres high with double-sided screens of 17 square metres. It costs $264,000.

Council planners recommended rejection. They cited visual clutter and safety concerns.

They also said it would harm sight lines toward Albury's hilltop war memorial. Council staff said the CBD billboard would compete with this established civic landmark.

It would diminish the quality of the view corridor. Councillor Phil Bullivant led the approval push.

He argued digital signs are already common on major roads and motorways.

$104,500
Pakstat billboard cost
$264,000
Five Ways billboard cost
8.08m wide, 2m high
Pakstat billboard dimensions
17 square metres each side
Five Ways screen size

Why it mattersCouncil decisions shape how a city's heritage sites are seen. When council overrides planner advice, it affects how residents and visitors experience these sites.

AustraliaAlbury residents will see larger digital advertising screens in the CBD, changing the streetscape around school zones and heritage landmarks.

✓ Claims checked against the source. checked 9 d ago

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