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Shelley Craft. A woman in a silver one-shoulder floor-length gown with ruffled shoulder detail poses smiling on a red carpet outside a venue bearing a decorative crown emblem.
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The Block reserve accidentally disclosed live on air

Craft accidentally revealed all five Mount Eliza homes share a $3.45 million reserve price on the Today show.

Shelley Craft let slip the highly anticipated reserve prices for this year's The Block on live television while discussing Victoria's new transparency laws. All five Mount Eliza homes will have a $3.45 million reserve, with sale guidelines between $3.6 million and $3.9 million.

The hosts asked her to rip the bandaid off after she admitted keeping quiet was difficult. Craft joked that The Block executives would get her in trouble for revealing the prices a week early.

New Victorian laws require homeowners to publicly list reserve prices at least one week before auction, so the formal announcement was due next week anyway. The Block homes are now live on Domain with their reserves listed for the world to see.

This year marks the first time The Block houses have had waterfront views of Port Phillip Bay and the Melbourne skyline.

$3.45 million
Reserve price per home
$3.6 million to $3.9 million
Sale guideline range
5
Homes affected
1 week before auction
Required disclosure timeline

Why it mattersThe new transparency law is reshaping how auctions work in Victoria, and The Block is its first high-profile test case.

AustraliaVictoria's reserve price transparency laws take effect today, making house auctions more predictable for buyers across the state.

✓ Claims checked against the source and corrected before publish. checked 2 h ago

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