Nine in ten Australians trust free-to-air TV more than social media and AI for
Almost 90 per cent of Australians trust free-to-air TV more than social media, AI and most other news sources.
The report, released in Canberra on Tuesday by Deloitte for Free TV Australia, shows commercial free-to-air television remains the most trusted news source in Australia and contributes $2.4 billion to the economy.
The findings put data behind what broadcasters have long claimed: that television gives Australians 'shared stories, shared facts and shared values'. Free TV Australia's chief executive Bridget Fair said the report underscores television as 'cultural infrastructure' for the country.
Fair warned that this 'cannot be taken for granted' and called for policy action to address competition failures in ad technology, protect Australian content from AI theft, and keep free access to major events for all Australians regardless of where they live.
- Almost 90 per cent
- Trust level for TV
- $2.4 billion
- Annual economic contribution
- Deloitte
- Research organisation
- Canberra, Tuesday
- Release location and date
Why it mattersIt shows which news sources Australians actually rely on and signals the strength of traditional media against newer digital platforms and AI-generated content.
AustraliaThis reflects Australian news consumption habits and highlights the role of free-to-air TV in the Australian media economy and public life.
✓ Claims checked against the source. checked 9 d ago
