Coles and Woolworths now sell half and quarter roast chickens
Both major chains have rolled out smaller chicken portions at a tiny premium to whole birds.
Coles and Woolworths have started selling half and quarter roast chickens in select stores. They target shoppers who want smaller, single-serve portions without buying a whole bird.
A whole chicken costs $13 at both chains. A half chicken at Coles is $7, a 50-cent premium for the convenience of a smaller cut.
The smaller portions remain limited to some stores. They are mostly available in original recipe, though both chains offer seasoned varieties in their full-size range.
Coles has sold more than 20 million whole roast chickens in the past year. It is the supermarket's second highest-selling product.
The shift reflects changing shopping habits as Australians make smaller, more frequent trips and seek faster meal solutions.
- $13
- Whole roast chicken price
- $7
- Half chicken price at Coles
- 20 million units
- Coles annual roast chicken sales
- Second highest-selling
- Coles product ranking
Why it mattersFamilies shopping alone or in pairs can now buy a serving-sized portion instead of waste or overpaying for a whole bird.
AustraliaShoppers at Coles and Woolworths will see new smaller roast chicken options in participating stores, potentially reducing food waste and cost for smaller households across Australia.
✓ Claims checked against the source. checked 2 d ago
