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Brad Fittler. A man in a dark suit and blue striped tie sits on grass leaning against a blue advertising hoarding, holding a Canon DSLR camera and wearing dark sunglasses.

Fittler proves Packer wrong: Penrith's premiership came from growing talent

Fittler's 1991 Penrith premiership, built from local juniors, disproves Packer's theory of buying grand finals.

In 1995, Kerry Packer asked Fittler how to win a grand final. Fittler pointed to Penrith's 1991 premiership, won mostly by home-grown juniors: Greg Alexander, Mark Geyer, Brad Izzard and John Cartwright from the west, plus Steve Carter from the Central Coast and local legend Royce Simmons.

Packer believed you could simply buy the best players and win. Fittler disagreed then, and now he's proved it.

The Roosters, too, have found success building pathways and academies since 2020, with players like Victor Radley, Hugo Savala and Billy Smith all developed in-house. Even stars like Daly Cherry-Evans and Reece Robson, signed as marquee buys, work best when surrounded by home-grown culture.

Newcastle's transformation shows the same truth. Penrith remains the greatest example: their juniors are so prolific you find their players across the entire NRL.

1995
Packer conversation year
1991
Penrith premiership
2020
Roosters Barcelona visit

Why it mattersFor NRL clubs, it shows investment in development beats spending big on marquee names alone. Long-term success requires building culture from within.

AustraliaAustralian rugby league clubs now understand that sustainable premierships come from developing young local talent, not just chasing superstar signings, reshaping how clubs invest their dollars.

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