Coles launches Curtis Stone cookware in supermarket collectible showdown
Coles started selling Curtis Stone kitchen collectibles on September 16, competing directly with Woolworths' Fissler cookware promotion.
Coles started its Curtis Stone Summer Entertaining range on September 16. Shoppers can earn eight-piece cookware sets through purchases.
For every $20 spent, customers earn one cookware credit. The promotion will run until January 19, 2027, or while stocks last.
The collection includes cooking shears, utensils, an oil pourer, and a grill press. It also includes a serving bowl and a cast iron skillet.
Woolworths started its competing Fissler cookware promotion on September 9 with the same earning rate. Aldi is also entering the race with wooden kitchen toys launching September 23.
Both major supermarkets are copying the success of Woolworths' Disney Ooshies earlier this year. Those caused shopping frenzies and secondary sales.
- September 16
- Coles launch date
- September 9
- Woolworths launch date
- $20 per credit
- Promotion earning rate
- January 19 2027
- Promotion end date
Why it mattersSupermarket collectibles drive customer loyalty. They change where Australians shop. This affects which stores compete hardest for your grocery dollar.
AustraliaAustralian shoppers can expect aggressive collectible offers from all major supermarkets through the festive season, potentially affecting grocery costs and loyalty.
✓ Claims checked against the source and corrected before publish. checked 6 d ago
